Sugarlash PRO
Sugarlash PRO is a leading name in the beauty industry, offering eyelash extensions, lash lift products, academy courses, and tools. With a global presence in over 35 countries, they are renowned for setting trends and empowering lash artists and consumers alike.
By implementing tailored strategies and leveraging their expertise in email and SMS marketing, Ecommerce Boost created a comprehensive marketing plan that nurtured non-purchasers into making their first purchase and encouraged repeat purchases from existing customers.
- A personalized marketing plan was developed, leveraging segmentation and research to send the right messages to the right customers at the right time. This approach improved deliverability, engagement, and ultimately drove more purchases.
- The opt-in form on the website was optimized to capture more email and SMS leads.
- Conversion rate optimization techniques were applied to enhance the consumer journey, including highlighting key selling propositions above the fold, optimizing page speed, implementing upsells and cross-sells, optimizing the Thank You Page for referrals, and improving overall user experience and mobile functionality.
- The checkout process was simplified to reduce cart abandonment.
Tamra Hami expressed her satisfaction with Ecommerce Boost’s services, stating,
“Ecommerce Boost has become an integral part of our team. They are invested in our success, provide us with alternative options, and offer recommendations on how we can optimize our sites and campaigns. They are truly a valuable addition to our team.”
- Holistic analysis of ecommerce brand growth is essential.
- Collaboration and speed in execution are crucial for success.
- Personalized messaging based on consumer behavior drives conversions.
